Nick Bejarano Joined the Administrative Team at Good Shepherd Health Care System (GSHCS) as the Director of Marketing and Communications in the Fall of 2015. Nick’s healthcare background encompasses marketing, communication, physician recruitment and liaison, business and service line growth and development, and community benefit. Since joining GSHCS, Nick has redeveloped the definition of marketing and communications by using an integrated approach – traditional and more progressive techniques and tactics. He hosts a monthly radio show and podcast, highlighting local and system specific healthcare providers and services, with the goal of increasing access and awareness of GSHCS services and increasing their prominence as the healthcare authority in the region. He is a proponent of visual storytelling, utilizing video to help the audience make an informed decision about the service or provider being highlighted. He has been an integral part of strategic planning, conducting qualitative and quantitative market research, developing actionable marketing analytics, and integrating customer relationship management (CRM) to more effectively measure return on marketing investment (ROMI). Nick progressively analyzes the market for trends and for the development or succession planning of service lines. In 2017, he helped to successfully launch the Good Shepherd Virtual Care Clinic in rural Eastern Oregon, with goals of reducing overutilization of the emergency department and connecting patients with a primary care provider. This was the most successful launch on record for their virtual care partner, Carena, being one of only two health systems to ever acquire a patient on the first day, one a large health system in Illinois, Iowa, and Missouri, and the second critical access hospital GSHCS. Nick’s impact has been pervasive, his enthusiasm is infectious and contagious. He has helped improve the communities perceptions of GSHCS and employee engagement and satisfaction. He has also taken the administrative lead with the Service Excellence Initiative to foster a paradigm shift in culture that aims to make GSHCS the hospital, provider, and employer of choice for the communities they serve. He serves on the board of directors of the Eastern Oregon Mission, is the Vice President of the Eastern Oregon Public Information Network, and is an elder in his local church. However, he believes his greatest accomplishment is being a husband to Karene for 18 years, father to his daughter Abigail – 13, and son Zachary – 11.